Social Networks lookup

Looking up your friends on your favorite social network site has become a lot easier. You can now search all the major social net sites in one place. Search by screen name or handle and finding all the information you need. Social Net Search is easier that ever.

But in the past few years, a bunch of sites have begun to pop up based on the philosophy of user-generated content—a phenomenon often referred to as “Web 2.0” (a term, which, if I had my way, would be violently abolished from the lexicon). Flickr, for instance, is predicated on the notion that people don’t want just to look for photos but to share them. Same goes for YouTube, more or less. This, in turn, led to an explosion of online communities—once you’ve amassed a bunch of content to share, the natural next instinct is to create social bonds around it. This, of course, is the online equivalent of what people have been doing for centuries: finding other people with similar interests and forming social cliques, or vice versa.

This is not a totally new phenomenon. The Web has, since its inception, been used as a social tool, with community discussion boards for tech heads, bird-watchers and so on. But what is new is that the interfaces have changed to allow each member of a community to have their own microsite—an identity on the Web that is unique and centralized. And this focus on online identity is what could turn search upside down.

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